In 2017, Michael Achenbaum of Manhattan’s Gansevoort Hotel Group brought New York City style to Spitalfields. This purpose-built, loft-looking building abounds with nooks and crannies to cram cool things in—a cellar spa and cinema, an outpost of Marcus Sammuelsson’s Red Rooster (a Harlem comfort food joint that books fantastic musical acts), a rooftop pool deck with a fab City view (where you take breakfast), a lobby cocktail bar, and a “members club” with a separate entrance. Rooms, too, have features London doesn’t usually do—exposed warehouse-style brick, floor-to-ceiling windows, showers that convert into steam rooms. Put simply, it's all really well done: spacious, modern, and quite fun. And until more people catch onto what’s here, the hotel is cheaper than it should be; future rates will likely start in the mid-£200s. In the meantime, the rapidly changing neighborhood, as if it needs saying, is where you'll find the cool kids these days.