Do I dare suggest you patronize the ubiquitous High Street brand that has devoured all other drugstores? Yes, I certainly do. Something like 80% of fragrance sales in the U.K. are conducted over Boots’ counters, and the chain’s endless 3-for-2 promotions almost always include something worth taking home, be it Berocca vitamins or other hard-to-get items. Makeup costs a few pounds less than at most other stores. It’s authentically British, too—its founder, John Campbell Boot, the 2nd Baron Trent, has his picture in the National Portrait Gallery.
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