The Swedish chain is an international byword for flashy and of-the-moment clothing bargains. It’s where the fashion conscious can find astoundingly cheap outfits—they won’t last more than a season or two, of course. This main store, on the corner of Oxford and Regent streets, has the widest selection, including men’s; the location nearby at 234 Regent St. also has a wide range; the outpost a few blocks east at 174-176 Oxford St. also has stuff for the home; and the one at Covent Garden (27-29 Long Acre) is small but has a good inventory.
Oxford Circus, W1
Our Rating Neighborhood Around town Transportation Tube: Oxford Circus Phone 0844/736-9000 Web site H&M
MapOxford Circus, W1 London
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