"Fabulously British,” it brags, but this line still comes off a bit like American Eagle Goes to Eton. It goes for a sporty prep school look with rugby shirts, tweeds, cute striped trunks, and brightly hued jumpers. It has expanded internationally, but here’s the three-story flagship.
136 Long Acre, WC2
Our Rating Transportation Tube: Leicester Square Phone 020/7240-8946 Web site Jack Wills
Map136 Long Acre, WC2 London
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