The most intense, most crowded, most oppressive store on Oxford Street roils with young families stuffing baskets with cheap-as-chips fashionable outfits, shoes, luggage, and outrageously lowballed accessories. Unfortunately, we’re also talking about a clientele that discards garments wherever they want, staff that deals with the rubble using big push brooms, no washrooms, and products that won’t last a year. But the bargains! Oh, the bargains—most stuff is less than £10, and £1 deals are common. You just can’t help leaving with sacksful. “The devil wears Primark,” mutter the snobs.