Exercising surf etiquette and protecting the reef as much as finding the right stance and reading the waves are part of this eco-friendly company’s surfing curriculum. The 2-hour lessons for beginning and intermediate surfers take place in West Maui, wherever that day’s guide feels the conditions are best for you. Lessons are all private, $199 for an individual or $139 for a group (more than four will receive a second instructor). Your instructor will send you digital photos later in the day.