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Elvis's playground aside, this 17,000-square-foot retreat for music lovers, on the original site of Stax Records, is the most celebrated attraction in town; it's number-one on the list that many in-the-know Memphians keep of things to do in their city. And it is a gold mine, with more than 2,000 artifacts on display commemorating the lives and careers of such soul-music greats as Aretha Franklin, Otis Redding, Booker T., Aretha Franklin, and Al Green. As you travel through the decades of soul's beginnings, you'll get to listen to some of your favorite arts play through the various multimedia stations. Some claim Isaac Hayes's tricked-out, gold-tinged 1972 Cadillac El Dorado is the true show-stealer. There's also a dance floor, complete with a disco ball, should you feel inspired to let loose to the groovy tunes of Soul Train reruns. The gift shop is a trove of retro treasures for anyone who wants to take a piece of Soulsville USA home with them.