Combining contemporary decor with in-house nightlife and attentive service, the W brand is unique on the hotel landscape, and the Montréal property follows suit. A dance-club tone greets guests upon entry: neon lights around the doorway, a red glow in the front lobby. The hotel's E.A.T. Montreal attracts a sleek crowd of models, people who date models, and people who wish they were one or the other. So, too, does the intimate W Bartini, which concocts specialty martinis and is often open until 3am, and the Wunderbar, which picks up the pace with beat-spinning DJs, also until 3am. Bedrooms follow through, with pillow-top mattresses, goose-down comforters, and 350-count Egyptian cotton sheets. Flatscreen TVs and DVD players are standard in even the basic (called Cozy) rooms. There is a downside to the standard rooms, though—bathrooms are separated by a curtain, not a door, which isn't ideal for platonic cohabitation. The W is located where Vieux-Montréal meets downtown, both literally and figuratively.