Located on the central and very posh Ostozhenka street, this multistoried white contemporary exhibition space, built in 2010 and the first museum in Russia to be devoted exclusively to photography and video art, may bring to mind New York's Guggenheim. Usually the spaced is divided up into one or two major shows, with additional smaller exhibits showcasing up-and-coming or less well-known artists. Be sure to attend an opening if you can. They draw crowds of hundreds, and it's an memorable way to see Moscow's bustling contemporary-art crowd in action.