At this brightly decorated bar, owned by the clothes designer Denis Simachev and on the luxurious Stoleshnikov Pereulok, many of the guests have been coming for years. It's quintessentially Moscow—trendy, pricey, and exclusive (a shop upstairs sells Simachev couture)—and on a Friday night, if you can make it past the bouncers practicing strict "face control," then Simachev is the place to be. Celebrities, models, hipsters, and jet-setting "golden youth" rub shoulders on the tiny dance floor with ordinary Muscovites lucky enough, good looking enough, or connected enough to get in. The DJs tend to be international and prestigious, and known for mixing at fashion shows and other big events.  It's hard to summarize the varied decor: there's imported early-18th century English bar, booths upholstered in red velvet, a row of tables that look like washstands, and even a grill from a Rolls-Royce. The menu is touches of Asian but is mostly European, not Russian, as you might be led to believe by the bar's outside facade, made to look like traditional Russian Khokhloma art, with red and gold flowers. The Thai crab risotto and the salmon are both great. Perhaps surprisingly, this is also a great brunch spot on lazy Sunday afternoons: it serves an all-day breakfast and the best steak sandwich in town.