The country-music supergroup Alabama unveiled this $7-million, 2,200-seat theater, located in an expanding waterside shopping complex, on the Fourth of July 1993. The theater features three kinds of shows. Alabama performs at least 10 shows a year; celebrities such as George Jones, the Lettermen, and Loretta Lynn fill in at about 20 others. Typical shows combine Opryland-style singing, dancing, and music on the other nights. Alabama began by singing for tips around Myrtle Beach before going on to sell millions of records.
Shows are given daily at 7:30pm, with matinees presented, when business warrants it, Saturday at 2pm. The South's Grandest Christmas Show and One: The Christmas Show is presented November 1 to January. Celebrity concerts are booked for some Friday or Saturday nights, as announced.