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This West End icon—which seems to get rebuilt more grandly after every hurricane (it now has a swimming pool)—doubles as one of the top tourist attractions in Negril, a popular sunset tour from the all-inclusive resorts and shore excursion from cruise ships.

It seems every Negril visitor comes here at least once to pay too much for cocktails and goad others to jump or dive off the cliffs; the highest platform is 35 feet above the water.

Rick’s is less about the passable but overpriced Jamican pub food and more about the party atmosphere, with a reggae band playing while catamarans from the hotels bob on the water below and everyone toasts the sunset, after which the joint turns into an open-air nightclub.

 - Reid Bramblett