After peddling smoked fish, caviar, and other “appetizings” for a full century out of their iconic Lower East Side shop (at 179 E. Houston Street), the family behind Russ & Daughters (yes, they’re ancestors of the founders) decided to go into the restaurant biz. And though it seems odd to say this about a company this old: they were an overnight success! Part of the reason may be that this type of food used to be ubiquitous in New York City, but is now actually quite rare—but still beloved. And it's absoltely delish. I'm talking bright pink borscht so flavorful it would make your bubbe kvell, the silkiest of smoked salmons lazily draped over a cream cheese-laden bialy, deviled eggs, pickled herring, and more deli delights.  To it all off, the cafe has a creative dessert: sinful halvah-flavored ice cream.