The concept of the “concept store” was born at the original Milan iteration of this shop.  10 Corso Como was founded in 1991 by Carla Sozzani, a fashion editor who decided she wanted to bring the pages of a magazine to life, grouping together unrelated items (vests and vases, say) that shared the same aesthetic. Eventually her baby grew to become the clothing store/art gallery/beauty items/restaurant/home goods emporium we see today. And since its roots are Milanese, everything on sale is chicer-than-chic, from the high-end clothing (Alaia, Sonia Rykiel, Comme des Garcons and others), to the modish sneakers, and the purposefully kitschy home goods. The Seaport setting is a bit odd for this high end of a department store—most everyone wandering through seems to be tourists who are looking, not buying. But it is a heckuva lot of fun to see the $7000 dresses in person, so join the crowds.