Toddler paradise! Kids ages 8 and under will adore this humungous 10,000-square-foot new store-cum-playspace, which is (mostly) hidden by a swinging bookcase/door. Behind that lies a “magic forest”, a cute “camp bunkroom” and a disco-themed space, connected to the bunk with a tube slide. All around are play tables with blocks, trains and other toys; in the back, salespeople lead arts and craft sessions (those for a fee), lead sing-alongs, and demonstrate products, like edible “soap bubbles”. On sale are non-electric toys and kid’s clothing. Our guess: this new store, created by Buzzfeed’s chief of commerce, will soon be the flagship for a chain. A really smart, deliriously fun exercise in interactive commerce.
New York City
New York City› Shopping
110 Fifth Ave. (btw. 17th and 18th Sts.)
Our Rating Neighborhood Flatiron District Transportation Subway: 4, 5, 6, N, Q, R, L to Union Square Web site CAMP
Note: This information was accurate when it was published, but can change without notice. Please be sure to confirm all rates and details directly with the companies in question before planning your trip.