Historians now think that Queen Elizabeth I likely died from the lead-based makeup she used to whiten her face. Truth is: we’re not much more careful with what we slather on our faces today. Enter Credo, a small chain devoted to selling only “clean” products. By their definition that means products without animal fats or musks, formaldehyde, and a slew of chemicals (they’ll give you a list) thought to contain hormone disruptors or be carcinogenic. Best of all: the knowledgeable salespeople will give you small samples of products to try before you buy, as some of the moisturizers, cleansers, and make up here can be pricey.