The down-to-earth, streamlined approach of this skincare and make-up line made Glossier an internet sensation. So much so that the brand has now opened 3 shops (one of which is in NYC) to better serve their most avid fans. Its Soho outlet has all of the products you’ll find online, including a number that are perpetually sold out, along with a crew of experts to help you dab, smooth, and enhance.