The antithesis of Time Square’s Toys “R” Us, this store stays away from all of those annoying beeping, buzzing, and flashing toys. Instead, the focus is on playthings that children manipulate themselves, hopefully learning something in the process. Prices are fair, and the shop has a number of unusual toys such as rubber horseshoes ($11; hey, you can play in the living room), soap-making kits, and all kinds of dazzling costumes.