Caribic Vacations, 1310 Providence Dr., Ironshore Estate, White Sands Beach (tel. 876/953-9878), is the market leader. They offer a tour of Ocho Rios including Fern Gully, Dunn's River Falls, and a visit to Coyaba Museum, with shopping time scheduled in the center of Ocho Rios. The tour lasts 5 to 6 hours, costing US$40 per person.
Blue Mountain Tours, 121 Main St. (tel. 876/974-7075; www.bmtoursja.com), runs guided downhill bicycle tours of Jamaica's Blue Mountains. The cost is US$93 per person, including transfers to the site, breakfast, and lunch. The single-gear bikes are woefully inadequate, however, for the terrain.
Island Routes Caribbean Adventure Tours (tel. 877/768-8370; www.islandroutes.com), sails the Soul Rebel, a 54-foot luxury catamaran on trips along the Jamaican coast line. Depending on the tour and its scope, prices range from $72 to $263 for adults or $65 to $237 for children. The minimum age requirement for children varies from tour to tour. Soul Rebel is ideal for cruising and partying, with its Space Age hull construction and its soaring mast. Its waterslide propels guests into the sea, while the Soul Rebel DJ blasts the day with reggae sounds. The staff mixes cocktails and serves tasty hors d'oeuvres.
Wilderness ATV Tours (tel. 876/382-4029), is run by experienced outdoorsmen and guides, who will take you into the interior of Jamaica, cutting through mountain trails and dense forests. You can learn about island wildflowers, bamboo, banana groves, and wild flora, as you make your way up to the highest peak in Ocho Rios. From this peak at 1,800 feet above the sea level, you'll find a view of coastal landscape stretching for 30 to 40 miles. Tours lasts 2 hours and include transfers to and from your hotel.