Seclusion, privacy, and service—those elements make Kata Rocks a worthwhile “splash out” choice. This all-villa resort comes with personal ‘rock stars’ aka private butlers who handle everything from unpacking luggage to arranging for in-villa spa treatments or full-day yachting excursions. Rooms and common spaces feature lots of white-on-white décor with a pop of color coming from the private infinity pool in each room that ranges from seven- to 14-meters long. Villas are more like apartments with full kitchens, Nespresso machines, and indoor-outdoor living spaces. In-room iPads control the sound system, electric blinds, and temperature, and can be used to order room service. There are anti-jetlag pods in the spa for napping and a spa menu that marries traditional Thai and western techniques.