Watersports rule in Primosten, and the long pebble beach is well served by food kiosks and lots of activities like swimming, water-skiing, parasailing, jet-skiing, and banana-boat rides. On shore, you can play soccer or reserve time on the red clay tennis courts for a fee (tel. 091/761-247).
Up from the beach you'll find lots of jewelry stores and restaurants, but you can also hike up Ulica Svetog Jurja to Sv. Juraj Church at the top of the hill. The aromas floating from the restaurants along the way up to the church will make you salivate, so by the time you walk down, you'll be ready for a meal. There is nothing notable about the church, but it does have an interesting little graveyard with elaborate tombstones and shrines and a fabulous view of the sea and coast.
These days Primosten is known for its Babic wine, a nice red made from grapes grown in nearby vineyards, which are visible as you drive along the coast. There are a couple of places in town where you can buy Babic by the liter straight from the vat; the women selling it will offer you a taste and fill an empty water bottle with the deep red liquid for about 30kn ($5).
Note: This information was accurate when it was published, but can change without notice. Please be sure to confirm all rates and details directly with the companies in question before planning your trip.