Since the late 1980s, especially since Björk's solo career took off, Iceland has enjoyed an outsized reputation as an incubator of alternative popular music. The Iceland Airwaves Festival attracts more visitors to Iceland than any other single event. Good music can be heard virtually every night, often in galleries, stores, and other unpredictable venues, so check listings in the free circular The Grapevine (www.grapevine.is). Reykjavík's two alternative music store/labels 12 Tonar and Smekkleysa are also prime places to tap into local happenings.
Why Iceland? Many look no further than Iceland's strong singing traditions. Others point to Reykjavík's ideal size: Big enough to constitute a "scene," yet small enough that -- with no real record industry or celebrity culture -- the scene stays down to earth. Everyone is influenced by everyone else, styles easily cross-fertilize, and no one raises an eyebrow at the most outlandishly clashing double bills. Every record is reviewed in the press, though ironically many bands have risen only after gaining foreign attention.
The alternative scene roughly divides into three camps: hard rock, indie rock, and electronica. But don't mistake the hippest, edgiest alternative bands like Sigur Rós, Of Monsters and Men, and Gus Gus for the entire popular music scene. Iceland's version of American Idol, Idol Stjörnuleit (Idol Starsearch) is watched by half the country and is as unabashedly "pop" as its American forebear.
Note: This information was accurate when it was published, but can change without notice. Please be sure to confirm all rates and details directly with the companies in question before planning your trip.