Clothing line Farmer’s Market has a flagship store in the harbor area, as well as a store downtown at Laugavegur 37. The brand is worth seeking out for its sexier, lighter, less bulky take on traditional Icelandic sweater patterns. The sweaters are made from Icelandic wool, but don’t wear one into the Handknitting Association store—they’re manufactured abroad. They’re also available at the Keflavík airport, the Blue Lagoon, and Geysir