Rotorua sits in the curve of Lake Rotorua's southwestern shore, spreading inland in a neat pattern. Fenton Street is the main drag and the home of the area's souvenir shops. It runs from the lake for 3.5km (2 miles) south to Whakarewarewa Village (just call it "Whaka," as the locals do), the area's most accessible thermal reserve. The center of town is not large. Tutanekai Street is the main shopping street; City Focus, under the sail-like structure, is in the middle of it all.
City and suburban buses run approximately every hour on weekdays, less frequently on weekends. You'll find taxis at the visitor center and on Fenton Street, or you can call tel. 07/348-5079. If you need a car, call the Rental Car Centre, 14 Ti St. (tel. 07/349-3993).
To explore the outlying lakes and attractions, rental cars and shuttle buses are the best options. Most shuttle and coach services leave from the i-SITE Tourism Rotorua Visitor Information and Travel Centre in Fenton Street.
Note: Don't wander in Kuirau Park after dark. Make sure to remove all valuables from cars, and lock those cars, too.
By Bus -- The Cityride Rotorua bus service operates three routes which stop at most major tourist attractions, including the Skyline, Agrodome, Te Puia, and Rotorua Airport. Single tickets cost only a few dollars, and children 4 and under travel free. Hail the bus when you see it approaching. Buses do not run on public holidays.
Travel Passes -- The hop-on, hop-off CitySights Bus stops at 13 major attractions around Rotorua. The bus offers a 48-hour pass from the time you first get on. The bus runs four times a day, departing from the Rotorua i-SITE in Fenton Street. There is multilingual commentary, and children travel free (two per adult).
The Day Saver ticket gives you unlimited travel anywhere on the Cityride Rotorua bus network for 24 hours. Buy it on board.