Pick up the excellent Rotorua Arts Trail brochure from the visitor center. It gives names and contact details of many of the city’s best artists, jewelers, and craftspeople. The best places to shop for Maori arts and crafts are Te Puia, at Whakarewarewa Thermal Reserve (tel. 07/348-9047), where you’ll find superb carvings; and Tamaki Maori Village, State Highway 5 (tel. 07/346-2823), which has excellent displays of indigenous work at their replica village but you need to be part of their tours to access the shops.
Simply New Zealand, Tourism Rotorua Centre, 1161 Fenton St. (tel. 07/348-8273; www.simplynewzealand.com), has an excellent range of New Zealand–made merino wool knitwear, delightful toiletries, and a host of souvenirs. Rainbow Springs and Agrodome have good shops for wool products. At Mountain Jade, 1288 Fenton St. (tel. 07/349-3968; www.mountainjade.co.nz), you can watch the creative process of carving jade as it happens. Their carving studio is open to the public daily from 9am.
Note: This information was accurate when it was published, but can change without notice. Please be sure to confirm all rates and details directly with the companies in question before planning your trip.