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Quirky, functional, hipster, Burner (i.e., Burning Man attendee) . . . this innovative local clothing manufacturer relates to them all, and it’s not just due to very clever marketing. They hit their first homerun with “corduround” pants (corduroys with horizontal rather than vertical wales), and there’s a strong following for their ultrashiny DiscoLab pants, tuxedos, jackets, and more. Many designs are crowd-sourced—anyone can submit a design, shoppers vote and “pre-buy,” and items with traction get produced. Beta really understands millennials’ desires and behaviors, which is why new fans continually flock to the store and website. Open Monday through Friday 11am to 7pm, Saturday 11am to 8pm, and Sunday noon to 9pm.