When this 15th-century palazzo was a convent, the namesake “ancient well” served a grim purpose—young novices were dangled over the depths when they resisted droit du seigneur, the feudal rights of noblemen to have their way with young women living on their lands. Thankfully, the present incarnation is far more enlightened, being all about taste, elegance, and comfort. Reached by a broad stone staircase (or an elevator if you choose), rooms are filled with character, some beamed and frescoed, others with nice views of the town and Rocca. All are good-size and beautifully decorated, with classic furnishings that sometimes include canopied beds, along with fine prints and other appointments. A grassy garden in the rear is a welcome escape from the daytime crowds.