Once patronized by expatriate artists from the capital, 15km (9 miles) to the south, Santa Eulalia del Río now attracts mostly middle-class northern Europeans.
Santa Eulalia is at the foot of the Puig de Missa, on the estuary of the only river in the Balearics. The principal monument in town is a fortress church standing on a hilltop, or puig. Dating from the 16th century, it has an ornate Gothic altar screen.
Santa Eulalia is relatively free of the sometimes plastic quality of San Antonio. Visitors often have a better chance of finding accommodations here than in the other two major towns.