Hotel Icon is located on an unassuming street in Insadong, Seoul's cultural district. Surrounded by famous landmarks, tasty restaurants, and charming tea houses, it is super convenient for those looking to do a lot of sightseeing and eating. The rooms are average for a budget hotel, if not a bit cleaner. They aren't all that memorable, however, and furthermore the outdated, mismatched décor and harsh lighting create a rather unattractive space for relaxing. (The exception is the hotel's rooftop patio, which features some nice views of the city center.) But what Hotel Icon lacks in style it more than makes up for in hospitality. In fact, the customer service here rivals that found at surrounding three- and four-star hotels. It's not uncommon for the owners, Mr. Baek and Mrs. Jung, to hand out their personal cell phone numbers to ensure all guests' immediate needs are met. They've also been known to give visitors rides around town and even invite them to dinner. Such attentive hosting is often unheard of, even in these parts of the world, and makes Hotel Icon the perfect accommodation for those who don't plan on spending too much time in their rooms, but are eager to interact with locals. The cheap prices don't hurt, either.