This boutique hotel, with its colorful, blocky exterior, stands out from the monotone office buildings that line the main strip of bustling Itaewon. It's easy to see there's something special about this place, but it's not until entering the part-reception-area, part-art-museum lobby that visitors realize just how special it is. The entire space exudes creativity and imagination, with a set of swings and an oversized armchair replacing standard lobby seating. Contemporary works of art hang alongside a collection of porcelain vases. Even the elevators, which are designed to resemble a luggage trunk, capture the imagination. The rooms, while not as elaborate as the lobby, have been tastefully designed with varied themes that carry out the hotel's artsy concept. Standard rooms are cozy and bright (which is quite a contrast from the hotel's corridors), and include safes and well-stocked minibars. The bathrooms, while attractive, do not offer much privacy, as their walls have been partially built with glass. Perfect for both business travelers and those wanting to fully experience the nightlife of Seoul, IP Boutique Hotel is conveniently located in the heart of the city, a stone's throw from top-rated international restaurants and bars. Additionally, the hotel offers happy hour specials on its terrace, a great place for starting a night out on the town.