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Opened in February, 2014, the luxury boutique JW Marriott Dongdaemun Square quickly created a buzz among locals and visitors alike. In addition to stupendous service, the rooms here are some of the nicest in the city, far more upscale than one would expect from the franchise. Each room is worked up with contemporary minimalist designs, and is equipped with luxurious amenities such as Nespresso machines and built-in TVs. One of the best features is the excellent noise dampening between rooms, which allows for a peaceful night's sleep after a long day of sightseeing or business meetings. The hotel's Executive View rooms showcase glass-encased private verandas which offer some killer views of Korea's capital city. Similar views can be had over cocktails at the stylish Griffin Bar, located on the hotel's rooftop overlooking Dongdaemun Gate, one of Seoul's most iconic landmarks, which is especially stunning at night. Be sure not to miss the highly raved about brunch at Tavola 24, or the swanky indoor pool that boasts three elegant chandeliers. Travelers looking for a combination of elegance, convenience, high-quality amenities, and customer service won't find much better than this.