The name Sebastiani is practically synonymous with Sonoma. What started in 1904, when Samuele Sebastiani began producing his first wines, has in three generations grown into a small empire, producing some 350,000 cases a year. The original 1904 property is open to the public with a free educational tour, an 80-foot S-shaped tasting bar, and lots of gift shopping opportunities. In the contemporary tasting room's minimuseum area you can see the winery's original turn-of-the-20th-century crusher and press, as well as the world's largest collection of oak-barrel carvings, crafted by bygone local artist Earle Brown. If it's merely wine that interests you, you can sample a flight of seven Sonoma County wines for $10. Bottle prices are reasonable, ranging from $13 to $75. A picnic area adjoins the cellars; a far more scenic spot is across the parking lot in Sebastiani's Cherryblock Vineyards.