Departing from the main A2 at Black River, a secondary road dips to the southeast taking you to Treasure Beach. This section is very different from the rest of Jamaica, evoking at times the more arid parts of Arizona. Sheltered by the Santa Cruz Mountains to the north, it doesn't get the heavy rainfall that showers over the lusher parts of the island. You are more likely to encounter towering cacti instead of junglelike growth.
Since the opening of Jake's, which Vogue dubbed the "chicest shack in the Caribbean," more and more international tourists are drawn to this remote part of Jamaica.