St-Tropez is awash with stylish shops. The merchandise is Mediterranean, breezy, and sophisticated. Dotted throughout the town’s triangle d’or, the rough triangle formed by place de la Garonne, rue François Sibilli and place des Lices, chic labels include Hermès, Sonia Rykiel, and Louis Vuitton. For the past 5 years, a summer pop-up shop has occupied the old Hotel la Mistralée at 1 av. du Général Leclerc, while nearby, Michelin-starred chef Yannick Alléno dishes up delights at Dior des Lices, 13 rue François Sibilli, the fashion house's own summertime pop-up eatery. There are also scores of unique boutiques around the Vieille Ville (Old Town), including Chichou 88, 27 rue Georges Clémenceau (tel. 04-94-96-48-93), which stocks Indian-inspired homewares and neon handbags; Truffaux Chapelier, 44 rue de la Citadelle (tel. 04-94-45-33-14), packed with Panama hats; and K. Jacques, 25 rue Allard (; tel. 04-94-97-41-50), with its iconic tropéziennes sandals. Place des Lices hosts an excellent outdoor market, Marché Provençal, with food, clothes, and brocante, on Tuesday and Saturday mornings.

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