It's a direct train ride of 1 1/2 hours to Stoke-on-Trent from London's Euston Station. Trains make half-hourly departures daily. For schedules and information, call tel. 0845/748-4950 or go to www.nationalrail.co.uk.
Seven direct National Express buses leave London's Victoria Coach Station daily for the 4- to 5-hour trip to Stoke. Many others make a detour to Birmingham. For information, call tel. 0871/781-81-81 (www.nationalexpress.com).
By car from London, drive along the M1 to the M6 to the A500 at Junction 15. It will take you 2 to 3 hours by car.
The Stoke-on-Trent Tourist Information Centre, Bagnall Street, Cultural Quarter, Stoke-on-Trent (tel. 01782/236000; www.visitstoke.co.uk), is open Monday to Saturday 9:15am to 5:15pm. You can pick up a "China Experience" visitor map, noting most potteries, shops, and museums in the area.
Note: This information was accurate when it was published, but can change without notice. Please be sure to confirm all rates and details directly with the companies in question before planning your trip.