Set in a white, landmark 1930s Art Deco former cinema intelligently redesigned into a hotel, this Atlas-managed property offers a central location and spiffy authentic Tel Aviv/Bauhaus style. There are lots of Atlas Hotel touches, like a friendly staff, free late afternoon drinks and snacks, a Jacuzzi on the Business Lounge’s terrace, and free use of bicycles and Wi-Fi. Check in is at the ultra-modern lobby’s one-time candy counter. You get a bag of popcorn with your key. Some guest rooms are getting a bit worn, but upkeep is generally good overall. A rear-facing room provides a buffer against Dizengoff Square noise. Two negatives: The 10-minute walk to the beach can be a drawback on a hot summer day. The hotel’s excellent food services use only kosher dairy/vegetarian ingredients, however the hotel does not have a "kashrut certificate.”