Middle East and Africa / Israel / Tel Aviv / Best Shopping

Maskit

Israel’s first fashion house was founded by the legendary Ruth Dayan in 1954 and its items graced the racks of Bergdorf’s and Neiman Marcus for decades. Audrey Hepburn and a stream of other Hollywood starlets all fell in love with the heritage brand’s signature ‘Desert Coat’. Maskit reinvented itself in 2014 and has since become a must-stop shop not only for its luxury, special event garments, but also for a peek into the archives of this historic brand.