Tagged: user-reviews

Will TripAdvisor's New Subscription Service Alter Its Hotel Search Results?

There’s a term in marketing known as the “Ikea Effect.” It comes from a study that showed that when customers had to invest time and effort into a product—such as building an Ikea…

Southwest Airlines Boots Family Over a Complaint Tweet About Gate Agent: Businesses Strike Back Over Online Reviews

Last Sunday, a man was kicked off a Southwest Airlines flight because, he claims, he left a bad review of a gate agent on Twitter.The man, Duff Watson, was upset because he…

Inside China: Getting in Touch with the Ancient

From the New World's point of view, 200 years back might seem ancient, but in China, I would guess 500 years is a good cut off point, though 1,000 might be more certain. In any case,…