Tagged: yelp

Will TripAdvisor's New Subscription Service Alter Its Hotel Search Results?

There’s a term in marketing known as the “Ikea Effect.” It comes from a study that showed that when customers had to invest time and effort into a product—such as building an Ikea…

Yelp Listings Are Replacing Restaurants' Real Phone Numbers with Fee-Charging Numbers

If you use Yelp as a research tool on the road, better think twice. The phone numbers it lists may be decoys designed to connect you with Yelp's business partners.And if you call them,…

In Sharp Contrast to the Thoughtless Acceptance of TripAdvisor in the U.S., the Europeans are Fining It Big Bucks for Allegedly Failing to Police the Posting of Fake Reviews

Five hundred thousand euros (or $610,000).  That's the fine recently levied on TripAdvisor.com by a regulatory commission in Italy. The famous website's violation? The…

What's Happening in Greece After the Fires?

This summer saw the worst forest fires in Greece in living memory. Yet, at this writing, although the fires seriously inconvenienced some summer visitors to Greece -- and seriously…