These days, Black Friday means deals on air fryers and deals for flyers. Along with all the sales you'll see for kitchen appliances and electronics, there's a host of promotions touted for travel-related products and services.
But not every vacation offer on sale will actually save you money. Below, we've gathered some of the genuine deals available for 2026. But because they often appear alongside empty come-ons, we have to start with some warnings.
Tips for spotting an actual travel deal
First and foremost: Don't believe the claims made about hotel and resort savings.
Many individual properties and booking sites claim discounts of 40% to 70% on stays, but since those numbers are calculated from the "best available rate," it's impossible to know if the savings are real. That's partially because hotel prices are volatile, shifting not only by the season but by the day (and even by the hour), as well as by room type.
Additionally, discounts are sometimes made against the "published rates" or "rack rates" that a hotel makes publicly available—but never actually charges.
Airfares, too, are constantly ping-ponging up and down, so when a deal is listed with a percentage off rather than an actual price, ignore it.
Helpfully, Skyscanner analyzed last year's Black Friday sales and came up with some actionable advice on airfares. The travel platform found that people who booked flights on Cyber Monday—i.e., the Monday after Thanksgiving—paid less than those who waited to pull the trigger on Travel Tuesday (the next day).
That didn't hold true for every destination, however. Airfares to Honolulu, San Juan, Bangkok, and Madrid all fell 15% on Tuesday; there were even bigger savings to and from Fort Lauderdale and Seoul.
Skyscanner's advice: Do a search TODAY to see what prices are like so you have a point of comparison. Then start your search on Cyber Monday and pull the trigger if you find a price you're happy with. If you don't, wait.
OK, without further ado, here are some of the announced Black Friday deals we think may be worth jumping on.
Watch this space: We'll be adding more deals as they're announced and we have a chance to vet them.
Online travel agencies
This massive online travel agency is discounting nearly everything it sells in the coming weeks, even airport transfers. That said, the booking and travel windows shift from product type to product type, making this sale a bit confusing to decipher.
- Discounts: Car rentals up to 25% off, attraction tickets up to 20% off, 15% off airport transfers, 40% off hotels (whatever that means), and an unnamed discount on airfares. Additionally, Booking.com promises up to $2,000 in shipboard credits on a number of cruise lines for U.S. customers only. (No third-party vendors appear to have discounts on actual cruise fares; to get those you must book with the cruise lines directly—see below.)
- Booking and travel windows: The booking window for all discounts is Nov. 19–Dec. 2. Travel windows vary as follows: rental cars, Nov. 19–Dec. 31, 2027; attractions, within 180 days of Nov. 19; airport transfers, through Nov. 19, 2027; hotels, from Nov. 19 to Dec. 31, 2027; and cruises that depart 22 days and more after the booking, through the end of 2027.
Expedia is gamifying its Black Friday deals in a way the company seems to think is cute but I, frankly, find annoying. Expedia will surface deals for most of the end of November into early December, offering deeper "flash sales" with steeper savings on Black Friday, Cyber Monday, and Travel Tuesday.
- Discounts: Car rentals up to 25% off, activities/attractions up to 30% off (but only for Expedia One Key members), air/hotel packages up to 30% off on select hotels, and up to 50% off on hotels—a number that will jump to 75% off on Black Friday, Cyber Monday, and Travel Tuesday (again, take these promises with a grain of salt).
- Booking and travel windows: Book from Nov. 17 through Dec. 3, with the deepest discounts on Nov. 27, Nov. 30, and Dec 1. Discounts apply on travel throughout 2027.
Hopper is credited with coining the term Travel Tuesday for the Tuesday after Thanksgiving (though Hopper's initial version, from 2017, was "Travel Deal Tuesday"). This year, the company is offering airfare deals from a handful of international airlines—Avianca, Condor Airlines, GOL, Royal Jordanian, Singapore Airlines, Scandinavian Airlines—with more to come.
- Discounts: Destinations are described as being discounted by 15% to 90%, but which travel products those savings are for is not yet available.
- Booking and travel windows: Book on Dec. 1 only. Travel window not yet specified.
Cruises
Princess is a having a Blue Friday sale (presumably referencing the ocean, not the recent election). Interestingly, the line is giving the deepest savings to return cruisers, with a private Black Friday sale from Nov. 13 through Nov. 23. Past guests can get up to $800 off in addition to what Princess is giving to everyone: up to 50% off cruise fares, free fares for third and fourth guests on select sailings (taxes and fees apply), and 50% off deposits. In looking through the deals on the Princess website, I found the best per-day costs for repositioning cruises at just $52/day for an interior cabin. The more common daily price seemed to be between $77 and $101 per person per day.
- Regular discounts (for non-returning guests): Like repeat Princess cruisers, the rest of us can also get up to 50% off cruise fares and free third and fourth guests in a stateroom (on select sailings). But the money off is $400 in this case.
- Booking and travel windows: Bookings started on Nov. 6 and go through Dec. 7. Travel seems to be for the entirety of 2027.
Like Princess, Norwegian is offering 50% off all sailings, and though it's not giving away extra guests in the cabin for free, Norwegian is throwing in its "Free at Sea" package, which eliminates costs for Wi-Fi, and giving guests three free specialty dining meals, unlimited open bar privileges, and a $50 credit at each port to be used toward a shore excursion. In certain cases, prepaid gratuities or $1,000 of shipboard credit may also be included, but I haven't been able to figure out what triggers those extras. Lowest per-day prices are in the range of what I quoted for Princess above; sometimes the words "kids sail free" appear.
- Discounts: 50% off, plus the Free at Sea package, on all sailings in the coming year
- Booking and travel windows: As I write this, the window is only from Nov. 5 through Nov. 11, but I'm guessing there will be a new window announced on the Norwegian site soon, considering this is supposed to be a Black Friday sale. Travel is through 2027.
Tours
In business for nearly 100 years and with legions of fans to prove it, this Europe specialist offers a variety of tours to the United Kingdom, Ireland, Italy, Iceland, Spain, and Portugal. Many are classic bus tours, some limit the number of participants to 16 (for a few hundred dollars more in price), and others are wholly private (for another uptick in cost). Prices tend to be several hundred dollars higher than the competition, but CIE has more inclusions than other tour companies—more included meals, no up-selling for extra tours or activities—so it all may come out even in the end.
- Discount: 10% to 20%, varying by tour
- Booking and travel windows: Ugh! Some of the tours are on sale Nov. 4–17, while others are available Nov. 18 to Dec. 2, but the company isn't giving a peek at what the later discounts will be. The travel window seems to cover all of 2027, but that's a bit fuzzy too. Why make things needlessly complex, CIE?
This small group tour company goes to places usual (France, Italy, Japan, Costa Rica) and un- (Latvia, Oman, Benin, Tajikistan), and offers a variety of modes of travel, from bus tours to cruises, rail journeys, cycling tours, safaris, and more.
On the negative front, tours often listed as lasting, say, 8 days will, in reality, only include 6 days of sightseeing, with the first and final days taken up by arrival and departure. That said, the company's pricing comes in on the lower end of the scale compared with many competitors, and the organization gets good reviews overall.
- Discount: 20% off 1,500 tours
- Booking and travel windows: Nov. 19–Dec. 1 for booking; travel March 1 through Dec.31, 2027
Like Norwegian Cruise Line, this tour marketplace is holding its Black Friday sale early—or is it? Right now, the company says deals will end at EOD on Nov. 11, but we're guessing that will be extended. We'll update this article if so.
The discounts on tours range from 25% to 70% off, with a large number of trips going for less than $1,000. These are vacation products from names big (Intrepid Travel, Contiki, G Adventures, Globus, Trafalgar) and small (Stunning Tours, Dimensione Sicilia, Timeless Tours).
- Discount: 25% to 70% off tours (with a price guarantee)
- Booking and travel windows: Right now it appears that this sale will be ending at midnight on Nov. 11, but we have a feeling it will be extended (we'll keep you posted).
RV rentals
Cruise America, the country's largest renter of RVs, is running an all-November Black Friday sale, but it only covers rentals through the end of 2026.
- Discount: 25% off time and miles
- Booking and travel windows: Book in November; end travel by Dec. 31, 2026.