May 28, 2004 -- Sometimes hotels dream up crazy ways of getting the attention of prospective guests, perhaps adding a few twists to their services, sometimes coming up with a really neat new idea. In the case of the W hotel chain, already famous for its trend setting attitudes and ambience, the new idea is "wonderland programming," and it's a doozy. "Wonderland," which they're billing as "a complete experiential retreat for the senses," will come to life online and at each of the 19 hotels in the chain this month.
In their desire to evolve to "a global lifestyle affinity," W wants to help make your dreams come true. They'll use new "seductive" lighting, "intoxicating" signature scents (vanilla, for one) and "luscious" botanicals. At check-in, you'll get a surprise treat from the W Store, Bliss Spa or Armani Exchange, among other places. You'll get "whimsical messaging" through in-room dining cards, for instance.
These Wonderland experiences include SPI (Social Interactive Playtime) such as Living Room events with cocktails and music; an option for cooking classes, local restaurant tours and/or wine tasting; a Pride package for lesbian and gay guests including room discount, a CD, an "intimacy kit" and two welcome cocktails; in-room wireless Internet access and music; and a PAW program (Pets Are Welcome), including bedding and amenities for pets, always welcome in the guest rooms.
There are five W hotels in New York City, 19 others in the US and abroad, including Mexico City. Contact W Hotels at www.whotels.com.
Chicago's Music in the Park
The Fairmont Chicago is the official hotel for the 2004 Grant Park Music Festival, so they've got a package ready to celebrate the program's 70th anniversary and recent move to Millennium Park, the city's latest lakefront landmark. The package, which starts at nightly rates of $159 on weekends and $189 on weekdays, includes overnight lodging for two in the Fairmont ("just steps from the park"); two preferred seating passes to the festival on performance nights; late check out of 5 PM on your departure day; and overnight valet parking. The festival begins on June 23 at a theater near the Fairmont, then moves in July to the Millennium Park venue. Concerts take place on most Wednesdays, Fridays, Saturdays and Sundays until August 29, 2004. Rates do not include tax, and are based on availability. Phone them at 800/526-2008 or go to www.fairmont.com/chicago and click on Packages and Promotions.
Special Deal for Frommer's Readers Heading to Phoenix
Just for readers of Frommer's Online, here's a special offer from the Sleep Inn Phoenix North, which says it is the "best kept secret in town" and an award-winner. Their summer special is just $39 per room per night (either a king or two double beds), June through October 2004. Request the Summer Special at 602/504-1200. Information on the property is available online at 602/504-1200.