Celebrities, royalty, and business tycoons firmly established Hvar as the beautiful-people capital of Croatia a decade ago when they started parking their yachts in the island's secluded harbors. While they usually rent exclusive properties surrounded by security or use their floating palaces as portable beachheads, the well-heeled guests are often seen drinking and discoing at the iconic Carpe Diem on the Riva next door to Hotel Riva (tel. 021/742-369; 9am-3am daily in summer and 9am-midnight daily other times). The Hula Hula Beach Bar near the Hotel Amfora on a tiny peninsula called Majerovica is the place to go for après beach cocktails, at Majerovica (no phone; 9am-9pm daily mid-May to late Sept). Champagne cocktails and late-night grazing are specialties the Colonnade Beach Bar on Amfora Bay at the Bonj les Bains beach club at the Hotel Amfora (tel. 021/750-750; 11am-2am daily summer only). Zimmer Frei near the Zlatna Skoljka restaurant seats patrons on chairs with white cushions spread along the narrow street in front, at Petra Hektorovica, Groda (tel. 098/559-6182; 8pm-3am daily in summer). For the ultimate decadent Hvar cocktail experience, go to the Top Sky Bar & Terrace atop the Hotel Adriana (tel. 021/750-200; 11am-2am daily). There's a 360-degree view of the Hvar Town Harbor, call-brand cocktails, and even massages.
