Like most major cities in Korea, there is no shortage of things to buy, but the best place to shop is in Sinpo-dong, which is comparable to Seoul's Myeongdong area. At the turn of the century Sinpo-dong was a place to get exotic Western imports (brought in from the nearby port), but it quickly turned into the fashion district and is now the trendiest place for Incheon's youth and passing international tourists to shop. From the subway, take the Gyeongin line to the Dongincheon station. Also, express bus nos. 105, 113, and 206 come to Sinpo-dong. Regular city buses that stop here are nos. 2, 3, 4, 6, 10, 15, 16, 17-1, 23, 28, 41, 45, and 46.
Right next door is the traditional Sinpo Market, where you can haggle with street vendors for anything from clothing to grains and dried seaweed. They've added new rubber blocks on the walkways and an archway, giving a modern feel to this old market.
You don't even have to venture above ground for your shopping experience. The expansive (and confusing) underground shopping arcade expands outwards like a web from Dongincheon station to Sinpo-dong. With over 1,000 stores, you can spend over an hour just walking without even stopping to browse.
