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Clever JetBlue! It's using this week's oppressive heat dome to move some of its unsold inventory — and we love it! The airline says that as long as the heat wave lasts and temperatutes spike above 90 degrees Fahrenheit, it will offer strictly limited, last-minute "HotSeats" deals for up to 90% off.

For the past few days, the heavlily discounte fares have been appearing on the airline's website and then quickly selling out to those in the know. Of course they would: The prices are eye-popping. JFK to LAX for $83. JFK to Portland for $131. You never know what you're going to get, but most of the time, the savings are solid as long as you're willing to leave in the next few days and come back next week. The deals are posted without warning at www.jetblue.com/deals/hotseats.

Wouldn't it be a generous twist if all the airlines started selling unsold inventory at the last minute for prices this low, the way hotels do with Priceline and Hotwire? That's quite the fantasy. Is it the heat, or am I just hallucinating?



Tags: jetblue, airfare, sale, discount

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