Las Vegas-based Caesars Entertainment, the company behind the Caesars, Harrah's, and Horseshoe brands of casino resorts, is expanding beyond slot machines and roulette tables.
Caesars opened two non-gaming resorts in Dubai in late 2018 and started work on another casino-free property in Los Cabos, Mexico that's scheduled to start taking guests in late 2020.
Now the company has announced plans for its first non-gaming hotel in the United States.
Caesars Republic Scottsdale will be an 11-story, 266-room glass building located in the Arizona desert city popular with golfers, spa-goers, and hikers scaling Camelback Mountain. Phoenix is about a half-hour drive to the west.
The hotel will stand next to the upscale Scottsdale Fashion Square mall and will have a restaurant, a patio with views of Camelback, and a rooftop pool and bar.
Guests will look in vain, however, for croupiers and poker chips.
In a press release, Caesars says the property is the first iteration of a new brand that the parent company will license, advising developers on design elements but leaving the management to others (Aimbridge Hospitality in the case of the Scottsdale hotel). Caesars loyalty points will apply.
No two hotels within the brand will be exactly alike, according to the release, but all will pay "homage to the dynamic energy of Las Vegas—celebrating rebellious spirits and beckoning guests to unleash their alter egos."
Sounds perfect for the X-Men.
The company expects to break ground on the project late this year.