Coffee lovers who fly United Airlines got a reason to perk up on Friday. That's when the carrier began serving the premium Italian coffee Illy on flights worldwide. When United merged with Continental Airlines in 2010, the company switched from Starbucks to whatever rotgut Continental was using—one of many operational missteps, large and small, following the merger. But lately United has been making a push to improve its reputation with customers. They've brought back complimentary snacks in economy class, and made over the international business-class cabin for starters. Now here comes the fancy coffee.
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