Cruise companies have been organizing shore excursions for decades in scores of locations across the globe. Now one of those lines is offering tours and activities to everybody—not just cruise passengers.
Royal Caribbean Cruises Ltd. has launched GoBe, an online service selling thousands of travel experiences in nearly 900 cities across nearly 100 countries.
You can book a whale-watching tour in Alaska, a private helicopter ride in Rome, a culinary adventure in Shanghai, and a surfing class in Brazil—among many, many other options.
Activities can be searched by destination or interest—family, romance, adventure, and so on. You can opt for group tours, private excursions, or "Travel Creations" customized to suit your specific tastes.
If you do happen to be a cruiser, you can use GoBe to search for your itinerary and find activities at ports along the way.