On long car trips, many parents end up becoming the highway equivalent of cruise directors, arranging an endless program of games and activities designed to keep their restless passengers from staging a mutiny.
Armed with the many-hued felt-tip markers that come with the rental, kids can fill in an array of designs—flowers, dinosaurs, birds, castles, hearts, stars, and so on—covering every inch of the upholstery.
Hertz staffers erase these colorful creations between rentals so that each family gets a blank canvas.
The car seems like a good way to keep youngsters occupied for a while—at least until seat belts hinder them from coloring in the pictures out of reach.