Amed is the generic name given to a string of villages that line the coast on Bali's northeast corner. The main north-south road roller-coasters through the fishing hamlets of Amed, Jemeluk, Bunutan, Bangli, and Lipah and on to Banyuning and Aas, before reaching Seraya and back to Amlapura. Along the way, it passes magnificent landscapes of lofty mountains and curving bays of crystal tourmaline waters. The pebble beaches are lined with jukung, brightly painted fishing outriggers. Each morning around 7am, a spectacular sight awaits early risers, as the fishing jukungs return, sometimes laden with catches of baby mackerel.

Amed remained a backwater for many years, the home of hill farmers, salt makers, and fishermen. The lack of development has become its greatest asset, as it has retained the charm and ambience of old Bali known to only a lucky few. Now the secret is out and small luxury hotels and villas are appearing with increasing regularity.

Amed enjoys a Mediterranean climate with two very distinct seasons. Several months of the year are green and misty, while the other months have no rain at all and the dry vegetation turns to gold.