An excellent contemporary boutique brand from Scotland that appeals to high standards for space and style, Apex is a friendly and peaceful urban retreat that actually looks like its pictures. You’ll find it literally steps from the Tower of London, and a few rooms glimpse the Tower Bridge—along with the balcony, worth the upgrade of £15–£30. During the weekend, when The City is deader than Old Marley, it can be a steal. It’s handsomely designed in hardwood and walnut, Nespresso pods instead of awful instant coffee, and bathrooms larger than many B&Bs’ guest rooms, including walk-in power showers. The only downside is the City is personality-free off-hours.